Mudpies and Magnolias

Marketing means different things to different people. With my product, books, the challenge is to get the information to the people that wil...

A key part of becoming a brand name is regularly sending out information of interest to customers. In the realm of authors, a newsletter is ...

 George Eshilman, Maggie Toussaint, Wally Orrel  This past week, I spoke at the Rotary Club in my hometown. The invite flumoxed me at...